Sunday, July 11, 2010

Neurology Now

NEUROlOGy NOwPublished by Lippincott Williams & Wilkins • 333 7th Avenue, 19th Floor • New York, NY 10001 Advertising Sales Representatives: Bob Williams: Phone: (215) 521-8394; Fax: (215) 827-5816; E-Mail: bob.williams@wolterskluwer.com Pete Messina: Phone (973) 818-9623; Fax (973) 215-2485; Email: pete.messina@wolterskluwer.com Visit Our Media Kit Center at www.lww.com/advertising Neurology Now is a patient education magazine produced by the American Academy of Neurology and Lippincott Williams & Wilkins|Wolters Kluwer Health. Neurol- ogy Now is the first and only publication specifically targeted to

reach neurological patients. An average of 30 copies per issue are distributed to the US membership of the AAN for distribution at the point-of-care. (Over 7,800 bundles are delivered to approximately 4,000 unique Point-of-Care facilities in the USA). Individuals are also able to sign-up for FREE subscriptions of the magazine by filling out supplied business reply cards in each issue. Neurology Now features easy-to-read relevant articles pertaining to Alzheimer’s disease, epilepsy, migraine, multiple sclerosis, neuropathic pain, Parkinson’s disease, stroke, and many other conditions and diseases. Topics covered include wellness and prevention, medication and therapies as well as patient and caregiver stories about living with and coping with neurological diseases. As of October 2009, MORE THAN 250,000 patients have requested subscriptions of NEUROLOGY NOW be sent to their homes. READER SURVEY RESULTS- At a Glance MRI Subscriber Study 06/09 Over 88% of respondents read 3 out of 4 issues. 82% read 4 out of 4 issues. Over 85% of respondents have taken some course of action as a result of reading Neurology Now, including: • Discussing an article with a healthcare professional • Changing a prescription • Cutting out an article or advertisement • Purchasing or requesting information about product •...

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